Thursday, October 7, 2010
Le Deal: How an American Built a European Enterprise
Watch Beyond 50's video book trailer on "Le Deal," written by J. Byrne Murphy. He shares his personal story of starting off as a young American in business during the 1990's. He was in love, and in over his head, kick-starting a multi-billion dollar industry in Europe. Murphy explains how difficult it can be for an American to succeed in Europe, but how it can be accomplished. Byrne moved to Paris with his wife and baby daughter to start the company, McArthur Glen Europe, which grew from nothing to $1 billion in sales from 11 designer outlet centers across Europe that offer name brand fashions at 60% off.
*Produced and edited by Joy and Daniel Davis of Beyond 50 Productions.
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